Explore how data-driven Google Ads campaigns and perfectly structured tracking systems generate massive ROI.
A high-volume Shopify store was bleeding ad spend due to broken tracking architecture. Google Ads was severely underreporting ROAS due to missing transaction values, while Meta was double-counting purchases. I engineered a robust dual-tracking infrastructure (Browser + Server-Side) using GTM. By deploying Google Ads Enhanced Conversions and Meta CAPI with exact event_id deduplication, we restored 99% data accuracy across all ad platforms.
99%
Revenue Accuracy
1:1
Purchase Deduplication