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Web Analytics & Conversion Tracking Specialist

Turn Marketing Data Into Profitable Decisions

I help businesses implement accurate web analytics, conversion tracking, and Google Ads measurement systems so every marketing decision is backed by reliable data.

  • Accurate, validated data
  • GA4 + GTM + Server-side expert
  • No long-term contracts
98%

Imran Ahmed

Founder, Imranlytics

Web Analytics & Conversion Tracking Specialist

120+

Projects

40+

Clients

98%

Accuracy

Data accuracy score98.2%

Average improvement across client projects

About Me

Meet Imran Ahmed

I'm a Web Analytics and Conversion Tracking Specialist helping businesses build reliable measurement systems.

  • Google Analytics 4 Setup
  • Google Tag Manager Implementation
  • Conversion Tracking
  • Google Ads Tracking
  • Server-Side Tracking
  • Enhanced Ecommerce Tracking
  • Meta Conversion API
  • Attribution Analysis
  • Marketing Data Validation

My Mission

Help businesses eliminate data inaccuracies and make better marketing decisions through proper analytics implementation.

Precision-focused

Every tag, event, and conversion is validated to match real behavior.

Business-first

Measurement built around revenue, leads, and marketing decisions.

Privacy-ready

Server-side tracking and CAPI keep data accurate as browsers evolve.

Core Services

Analytics Services That Make Your Data Trustworthy

From GA4 setup to server-side tracking, I build measurement systems your marketing team can actually rely on.

Web Analytics Setup

Build a complete GA4 measurement foundation so you can trust every report and dashboard you open.

  • GA4 Configuration
  • Event Tracking
  • Ecommerce Tracking
  • Custom Reports
  • Dashboard Setup
Conversion Tracking

Track every lead and sale accurately with bulletproof GTM setups that survive browser changes.

  • GTM Implementation
  • Lead Tracking
  • Form Tracking
  • Purchase Tracking
  • Cross-Domain Tracking
Google Ads Tracking

Measure ad performance precisely so your optimization decisions are based on real conversion data.

  • Conversion Actions Setup
  • Enhanced Conversions
  • Remarketing Tags
  • Offline Conversion Tracking
  • Attribution Verification
Server-Side Tracking

Future-proof your measurement with server-side tracking that reduces data loss and unlocks Meta CAPI.

  • GTM Server Container
  • Meta CAPI
  • Data Accuracy Improvement
  • Cookie Loss Reduction
  • Tracking Reliability
How It Works

My Working Process

A proven six-step framework that takes your measurement from broken to bulletproof.

01

Audit Existing Tracking

I review your current analytics, tags, and conversion setup to find what's broken or missing.

02

Identify Data Gaps

We pinpoint missing conversions, inaccurate events, and blind spots in your measurement.

03

Implement Tracking Solution

I build a clean, scalable tracking architecture using GA4, GTM, and server-side tools.

04

Validate Data Accuracy

Every event and conversion is tested against real user behavior to guarantee accuracy.

05

Optimize Measurement Framework

We refine attribution, deduplicate events, and align tracking with your business KPIs.

06

Provide Documentation

You get clear documentation and training so your team owns and maintains the setup.

Every project ends with documentation, validation, and a team that understands its own data.

Why Choose Imranlytics

Measurement You Can Actually Trust

I combine technical precision with business thinking so your analytics drive revenue, not confusion.

0+

Tracking Projects Delivered

0%

Average Data Accuracy Achieved

0+

Businesses Scaled With Clean Data

0+

Years of Analytics Experience

Data-Driven Approach

Every recommendation is backed by real data, not guesswork or generic best practices.

Tracking Accuracy Focus

Accuracy is non-negotiable — I validate every event until the numbers truly reflect reality.

Business-Oriented Solutions

Setup is aligned with your revenue, leads, and marketing goals — not just technical jargon.

Transparent Reporting

You always know exactly what was tracked, how it was tracked, and what the numbers mean.

Scalable Analytics Architecture

I build measurement systems that grow with you and stay clean as your business scales.

Continuous Support

Tracking never ends — I provide ongoing support to keep everything accurate as browsers evolve.

Tools & Platforms

Tools I Use To Build Your Measurement Stack

Deep expertise across the analytics and advertising platforms your business already runs on.

Google Analytics 4
Google Tag Manager
Google Ads
Looker Studio
Meta Ads
Meta Conversion API
Shopify
WordPress
WooCommerce
HubSpot
Google Analytics 4
Google Tag Manager
Google Ads
Looker Studio
Meta Ads
Meta Conversion API
Shopify
WordPress
WooCommerce
HubSpot
Case Studies

Real Tracking Problems, Real Results

A look at the kind of measurement issues I fix and the measurable impact clean data delivers.

GA4 & Ecommerce
01
Ecommerce Tracking Fix

A Shopify store was underreporting revenue by more than 30% due to broken enhanced ecommerce events and double-counted purchases.

98%

Data Accuracy

2x

Attribution Visibility

Validated & documented setup
Google Ads
02
Google Ads Measurement Setup

An agency client had zero reliable conversion data in Google Ads, making every optimization decision a blind guess.

10x

Conversion Reporting

+27%

Campaign ROAS

Validated & documented setup
Server-Side
03
Server-Side Tracking Migration

A SaaS company was losing 25% of conversions to cookie blockers and ITP, degrading Meta pixel performance.

-25%

Data Loss Reduced

3x

Event Matching Quality

Validated & documented setup

Client Testimonials

Trusted By Marketing Teams Who Demand Accurate Data

“Imran rebuilt our entire GA4 setup and fixed tracking we didn't even know was broken. Revenue accuracy went from 70% to over 98%. Our ads decisions are finally based on real data.”
SM

Sarah Mitchell

Founder, Mitchell & Co. (Ecommerce)

FAQ

Frequently Asked Questions

Everything you need to know about analytics setup, tracking, and how we work together.

Conversion tracking measures the actions that matter to your business — like purchases, form submissions, or sign-ups — and attributes them to the marketing channels that drove them. Without accurate conversion tracking, you can't know which campaigns actually generate revenue.

Blog & Guides

Analytics Knowledge You Can Use

Practical guides on GA4, Google Tag Manager, Google Ads tracking, and server-side tracking.

GA4 Guides
8 min read

GA4 vs Universal Analytics: Everything You Need to Migrate

Universal Analytics is gone. Here's how to complete your GA4 migration without losing historical data or breaking your reports.

Read Article
GTM Tutorials
12 min read

How to Set Up Conversion Tracking in Google Tag Manager

A step-by-step guide to building reliable conversion tracking with GTM, including triggers, variables, and data validation.

Read Article
Google Ads Tracking
9 min read

Enhanced Conversions for Google Ads: Setup Guide

Recover lost conversions with hashed first-party data. Learn exactly how to configure enhanced conversions in Google Ads.

Read Article
Conversion API
10 min read

Meta Conversion API: Fix Your Tracking for iOS 17+

Apple's privacy changes broke Meta pixel tracking. See how the Conversion API restores accurate event data and reporting.

Read Article
Server-Side Tracking
15 min read

Server-Side Tracking With GTM: The Complete Guide

What server-side tagging actually does, when you need it, and how to deploy a GTM server container step by step.

Read Article
Analytics Best Practices
6 min read

7 Analytics Best Practices for Data-Driven Marketing

Stop making marketing decisions on broken data. These seven practices keep your measurement accurate and actionable.

Read Article
Free 30-Minute Audit

Ready to Fix Your Tracking?

Get a free tracking audit. I'll review your current analytics setup and show you exactly where data is breaking — and how to fix it.

  • Personalized audit of your current setup
  • Clear list of data gaps & quick wins
  • No obligation, no pressure

Your information stays private. No spam, ever.

Contact

Let's Talk About Your Tracking

Have a question or ready to get started? Reach out and I'll get back to you within one business day.

Email

hello@imranlytics.com

Response Time

Within 24 hours

Free Audit

Book your free tracking audit

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