GA4 Guides
8 min read
GA4 vs Universal Analytics: Everything You Need to Migrate
Universal Analytics is gone. Here's how to complete your GA4 migration without losing historical data or breaking your reports.
Read ArticleGoogle Ads & Conversion Tracking Specialist
Available for New Projects
Turn Ad Spend IntoMeasurable Growth.Measurable Growth.
Google Ads and conversion tracking built to help you measure what matters, optimize with confidence, and make better decisions.
30 min · No obligation
Conversion TrackingGA4 · GTM · Google Ads · Meta CAPI
Google AdsStrategy · Management · Optimization
Server-Side TrackingFirst-Party Measurement
Performance ReportingClear Performance Insights
Selected Clients
Proof Behind the Work
Trusted by businesses to manage their advertising and build reliable measurement systems.
Core Services
Services Built Around Performance
From accurate measurement to smarter advertising and conversion optimization, everything is built to help you understand what’s working and improve what matters.
01
Conversion Tracking & Analytics
Build a reliable measurement foundation across your website, advertising platforms, and analytics stack.
GA4 · GTM · Google Ads · Meta CAPI · Server-Side · Ecommerce
Business Impact
Know what’s actually driving results.
02
Google Ads Management
Manage and optimize Google Ads around the conversions and business outcomes that matter.
Strategy · Search · Keywords · Bidding · Optimization · Performance
Business Impact
Reduce wasted spend and optimize with reliable conversion data.
03
Performance Reporting & Insights
Turn advertising and analytics data into clear reporting and actionable business insights.
GA4 · Google Ads · Looker Studio · Dashboards · Analysis · Insights
Business Impact
See what’s working and where attention is needed.
04
Conversion Rate Optimization
Improve the journey from paid traffic to meaningful action by identifying and addressing conversion barriers.
CRO · Funnel Analysis · UX · Landing Pages · Forms · A/B Testing
Business Impact
Get more value from the traffic you already pay for.
How I Work
A Clear Process. No Guesswork.
Every project follows a structured process—from the initial audit to implementation, validation, and documentation, so you always know what is being done and why.
01
AUDIT REPORT
Audit & Plan
Review the website, existing tracking, advertising setup, and conversion journey to identify gaps and define what should be measured.
Potential events · Measurement plan
02
TRACKING SETUP
Implementation
Build the required tracking infrastructure across the website, analytics platforms, advertising platforms, and server-side systems.
GA4 · GTM · Google Ads · Meta CAPI
03
QA & VERIFICATION
Test & Validate
Debug the complete conversion journey and verify that events, parameters, values, conversions, and integrations are working correctly.
Debug · Test Events · Conversion Verification
04
FINAL REPORT
Document & Handover
Document what was implemented, tested, and verified so the final setup is clear, traceable, and easy to understand.
Implementation · QA · Verification
05
PERFORMANCE INSIGHTS
Optimize & Improve
Use reliable conversion data and performance insights to identify optimization opportunities across tracking and advertising.
Measure → Learn → Optimize
Every implementation is documented, tested, and verified before it is considered complete.
IMRAN AHMED
FOUNDER & CEO
ABOUT ME
Imran Ahmed
FOUNDER & CEO, IMRANLYTICS
GOOGLE ADS & CONVERSION TRACKING SPECIALIST
“I work where advertising meets measurement — helping businesses make better decisions with data they can trust.”
My work combines Google Ads, conversion tracking, and analytics to make marketing easier to measure and easier to improve. I take a hands-on approach—from auditing the setup to building, testing, and documenting what goes live.
01
Measure What Matters
Track the actions that matter to the business.
02
Build For The Business
Design measurement around real goals, not just platform events.
03
Verify Before Optimizing
Test the setup before trusting the numbers.
WHY CHOOSE IMRANLYTICS
Why Choose Imranlytics
A hands-on approach to Google Ads and measurement, built around clarity, reliable data, and continuous improvement.
01
Tracking Before Optimization
Reliable decisions start with reliable data. Before optimizing campaigns, I make sure the conversions, events, and signals behind your advertising can be trusted.
02
One Specialist. Ads + Measurement.
Your advertising and tracking work together. Google Ads, conversion tracking, and analytics are handled as one connected system—not separate pieces passed between different specialists.
03
Clear, Documented & Transparent
You always know what was done and why. From audits and implementation to testing and reporting, the work is documented and explained clearly—without unnecessary complexity.
04
Business Goals, Not Just Platform Metrics
I focus on meaningful conversions and performance signals that matter to the business—not vanity metrics that simply look good in a report.
“I don't just manage ads. I make sure the decisions behind them are based on reliable measurement.”
Tools & Platforms
Built Around the Tools Your Business Already Uses
I work across the advertising, analytics, and ecommerce platforms that power modern marketing.
Google Ads
Meta AdsGoogle Tag Manager
Google Analytics 4
Looker Studio
Meta Conversions APIServer-Side GTM
Stape
ShopifyWooCommerce
WordPress
Wix
Odoo
HubSpot
Case Studies
Real Tracking Problems, Real Results
A look at the kind of measurement issues I fix and the measurable impact clean data delivers.
GA4 & Ecommerce
01
Ecommerce Tracking Fix
A Shopify store was underreporting revenue by more than 30% due to broken enhanced ecommerce events and double-counted purchases.
98%
Data Accuracy
2x
Attribution Visibility
Validated & documented setup
Google Ads
02
Google Ads Measurement Setup
An agency client had zero reliable conversion data in Google Ads, making every optimization decision a blind guess.
10x
Conversion Reporting
+27%
Campaign ROAS
Validated & documented setup
Server-Side
03
Server-Side Tracking Migration
A SaaS company was losing 25% of conversions to cookie blockers and ITP, degrading Meta pixel performance.
-25%
Data Loss Reduced
3x
Event Matching Quality
Validated & documented setup
CLIENT TESTIMONIALS
Trusted by Clients. Backed by Real Feedback.
A few words from clients I've worked with across Google Ads, conversion tracking, and analytics.
5.0
“After 2 weeks of slamming my head against the wall trying to create a gtm setup I decided to hire a freelancer, I dm'd 4 experts and I couldn't be happier I chose Imran, he is by far the most professional freelancer I met. I don't even know why he does freelancing with his kind of talent but as long as he is, he is my go to guy for all gtm related...”
Idan Frankel
Business Owner
Fiverr · Verified Client Review
August 29, 2025
FAQ
Questions Business Owners Actually Ask.
Clear answers about Google Ads, conversion tracking, and what it takes to build a measurement setup you can trust.
Google Ads—Measurement—Optimization
The first thing I look at is whether your conversions are being tracked properly. If Google Ads can’t reliably see which clicks turn into leads or sales, it becomes difficult to know what’s actually working. I make sure the important actions on your website are tracked properly so you can make decisions based on real data—not guesses.
Blog & Guides
Analytics Knowledge You Can Use
Practical guides on GA4, Google Tag Manager, Google Ads tracking, and server-side tracking.
GTM Tutorials
12 min read
How to Set Up Conversion Tracking in Google Tag Manager
A step-by-step guide to building reliable conversion tracking with GTM, including triggers, variables, and data validation.
Read ArticleGoogle Ads Tracking
9 min read
Enhanced Conversions for Google Ads: Setup Guide
Recover lost conversions with hashed first-party data. Learn exactly how to configure enhanced conversions in Google Ads.
Read ArticleConversion API
10 min read
Meta Conversion API: Fix Your Tracking for iOS 17+
Apple's privacy changes broke Meta pixel tracking. See how the Conversion API restores accurate event data and reporting.
Read ArticleServer-Side Tracking
15 min read
Server-Side Tracking With GTM: The Complete Guide
What server-side tagging actually does, when you need it, and how to deploy a GTM server container step by step.
Read ArticleAnalytics Best Practices
6 min read
7 Analytics Best Practices for Data-Driven Marketing
Stop making marketing decisions on broken data. These seven practices keep your measurement accurate and actionable.
Read ArticleLet’s Talk About Your Ads & Tracking
Tell me what you’re trying to improve, and I’ll take a look at where better measurement or Google Ads optimization can help.
- A clear look at your current setup
- Practical opportunities, not generic advice
- No obligation, no pressure
Contact
Let's Talk About Your Tracking
Have a question or ready to get started? Reach out and I'll get back to you within one business day.
Response Time
Within 24 hours